Writing
B2C Web Content
Content (travel industry)
dreamtrips.com, 2016-present
At Rovia, an international membership-based online travel agency, I'm heavily invested in writing the very best DreamTrips copy possible, from in-depth tour descriptions and hotel information to compelling destination details. Having an untamed wanderlust certainly helps!
Emails (travel industry)
dreamtrips.com, 2016-present
Magazines (travel industry)
dreamtrips.com, 2016-present
Blogs (construction industry)
Freelance, 2009-present
Blogs are beneficial because they are an easy way to connect with customers by showing them your expertise. They also help with search engine results.
Product Listings (retail industry)
Freelance, 2009-present
As a successful freelance who specializes in SEO product listings, I'm always in demand for copywriting from clients in various industries, including women's apparel and jewelry sold on Amazon.
Product Descriptions (retail industry)
jcp.com, 2009-2015
While at JCP, I wrote approximately 36,000 product descriptions across all departments. Each description is original copy that's informative and factual as well as engaging. SEO plays an important role, and I've been trained to select the correct keywords to increase search results. Examples below.
Hotel Descriptions (travel industry)
hotels.com, 2009
Hotels come in all stars, each with their own features and amenities. At hotels.com, I wrote hundreds of descriptions that also touched on location, nearby attractions and airports and quick facts.
Online Dating Profiles (romance industry)
match.com, 2015
Writing about someone's life in order to attract the right person is very exciting. I've rewritten over 100 member profiles, and they've had awesome results.
Property Descriptions (real estate industry)
ARAusa.com, 2007
Writing indepth marketing literature on a multihousing property was my main focus for this company. Documents were between 20 and 30 pages and covered all aspects of this property, including a description of the property, neighborhood, schools, highways, entertainment venues and shopping.
Neighborhood Descriptions (real estate industry)
t2realestate.com, 2009
When you're thinking about buying a house, the neighborhood is a big consideration. I provided over 30 descriptions of neighborhoods in the greater Dallas area.
B2B Web Content
Published Articles (2)
January 2007
Here's a story about a co-worker of mine: Following in Grandfather's Footsteps.
Newsletters - Corporate
Newsletters take a lot of expertise, from gathering the articles, editing them--in some cases, writing them-- and proofing them. Here is an example of one of the many corporate newsletters I produced.
Press Releases
March 2003 - February 2007 http://www.pinncorp.com
I wrote and published over 60 press releases for the Pinnacle Corporation.
Published Articles (1)
CAO and Item Level Inventory Case Study
Newsletters - Employee
Employees need to know what's going on, and in as a PR writer, I created a newsletter every month that covered everything from new hires to birthdays to corporate events.
Web Content Writing and Web Page Design
Business Website: Flash Fitness
2010
From the bottom up, I hardcoded the HTML and wrote all the content for this website.
Business Website: Barrier Pest Control
2009
From the bottom up, I hardcoded the HTML and wrote all the content for this website.
Business Website: EP Marketing Solutions
2009
This client needed content for her new business website. I also provided her with advice on design and development.
Fun Stuff
25 Years of Wednesday Night Ultimate
My friends celebrated 25 years of playing ultimate frisbee together. Here's my article published on our message board.
About Wendy
Work History
I've been in the writing industry for more than 25 years. Check out my résumé!
Skills
Here's a list of my skills.
Expertise
Here are my areas of core strengths.
Bio
Read more about me.